ENTERTAINMENT DESIGN - WEEK 9
4/3/19 - 7/3/19 (Week 9)
Ashila Putri Sandi
Entertainment Design
Assignment 2A and 2B Compilation
We also finalized our sitemap for our microsite. We decided to make it simple as it is a microsite and not website so we wanted to deliver enough information in a simple flow. Moreover, it was also because we did not have much time so we needed to use our time properly.
Key Art/ Visuals
Microsite
We didn't do much with the microsite, we were just making sure that the art direction was as expected and had a nice flow. Our execution was mainly based on our references and research. The final microsite design was pretty simple but it covered all of the information that we wanted to convey to our audience.
Merchandise
We came up with several ideas for merchandise, there are hoodie, t-shirt, phone case, lanyard, mug, and totebag. Moreover, we only used our iconic portal for the merchandise design because it has a bright colour and eye catching.
Social Media
Facebook
Twitter
Youtube
Instagram
Filters (Snapchat and Instagram)
GAME CD
Other Media
Event Launch Mockup
Proposal
Observation
Working in a group was fun and I liked to interact with other people and brainstorm with them. It was easier for me to work in a group because I couldn't be able to do all the task by myself. Moreover, each of us have different skills, thus it was important to make a list of what each one of us should do. I noticed that I was a little bit bossy during this group project, but I've always tried to control myself and not pushing my groupmate too hard and make them annoyed. However, my group did not encounter any trouble or drama about that problem. Turns out, it is important to have someone making sure about all the deadlines and progression so the group could keep their work on track.
Findings
I found that good communication was really important while working as a group. We need to respect each other's working style and also respect their time. Because most of us were having different schedules, we need to be patient and understanding. Moroever, receiving feedback was also important, because improvement was crucial while doing our project. Furthermore, all of the findings that I found should be able to teach me for the future ahead while working with other people especially people we don't really know well.
Ashila Putri Sandi
Entertainment Design
Assignment 2A and 2B Compilation
SUBMISSION
Campaign Timeline & Sitemap
We did some changes based on the previous week feedback. We noticed that we didn't think much about the overall campaign and our timeline wasn't covered all the things that we actually need to do in on-ground activation campaign timeline. Thus, we provided clearer campaign flow and more information for our timeline. |
| Fig 1.1 Final Timeline |
We also finalized our sitemap for our microsite. We decided to make it simple as it is a microsite and not website so we wanted to deliver enough information in a simple flow. Moreover, it was also because we did not have much time so we needed to use our time properly.
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| Fig 1.2 Final Sitemap |
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| Fig 2.1 Key Art (1) |
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| Fig 2.2 Key Art (2) |
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| Fig 2.3 Key Art (3) |
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| Fig 2.4 Key Art (4) |
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| Fig 2.5 Background Art (1) |
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| Fig 2.6 Background Art (2) |
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| Fig 2.7 Character Design (Erin) |
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| Fig 2.8 Character Design (Jonah) |
Microsite
We didn't do much with the microsite, we were just making sure that the art direction was as expected and had a nice flow. Our execution was mainly based on our references and research. The final microsite design was pretty simple but it covered all of the information that we wanted to convey to our audience.
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| Fig 3.1 Teaser Trailer Appearance |
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| Fig 3.2 Final Microsite Design |
We came up with several ideas for merchandise, there are hoodie, t-shirt, phone case, lanyard, mug, and totebag. Moreover, we only used our iconic portal for the merchandise design because it has a bright colour and eye catching.
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| Fig 4.1 Hoodie Design (1) |
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| Fig 4.2 Hoodie Design (2) |
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| Fig 4.3 Phone Case Design |
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| Fig 4.4 Lanyard Design |
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| Fig 4.5 Mug Design |
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| Fig 4.6 T-shirt Design |
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| Fig 4.7 Totebag Design |
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| Fig 5.1 Facebook Page |
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| Fig 5.2 Facebook Post (1) |
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| Fig 5.3 Facebook Post (2) |
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| Fig 5.4 Facebook Cover Photo |
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| Fig 5.5 Twitter Profile |
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| Fig 5.6 Tweet Post |
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| Fig 5.7 Online Talkshow on Youtube |
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| Fig 5.8 Youtube Page |
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| Fig 5.9 Youtube Post by PewDiePie |
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| Fig 5.10 Instagram Post |
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| Fig 5.11 Instagram Post (2) |
Filters (Snapchat and Instagram)
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| Fig 5.12 Snapchat Filter Template |
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| Fig 5.13 Snapchat Filter Template |
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| Fig 5.14 Tested Snapchat Filter |
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| Fig 5.15 Tested Instagram Filter |
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| Fig 6.1 XBOX ONE |
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| Fig 6.2 RIFT on PS4 |
Other Media
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| Fig 7.1 Poster Banner on Public Space (Mall) |
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| Fig 7.2 Poster on MRT Station |
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| Fig. 7.3 Steam Store Page |
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| Fig 8.1 Fan Art Announcement |
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| Fig 8.2 On-ground Activation : MyTOWN Shopping Centre |
REFLECTION
Experience
From the entire semester, I've gained a lot of knowledge and new information, especially in the design industry. I've learned about the procedure while working in an agency or company, dealing with clients, presenting in front of clients, how to present well, generating my own ideas into a poster, and finally making a brand activation for a chosen brand/event. In this case, my group chose to do game as our topic because we were inspired by our senior's work and nowadays game has created a new culture and hype among their targeted audience, especially young adults. From the second project, we encountered a lot of obstacles. We weren't sure about the idea at first, we needed Mr. Mike to lead us because we were lost while generating the timeline. Moreover, none of us have experienced working in this field or event, thus we needed to do our own research about the subject matter. In a nutshell, this semester was really fun and taught me a lot of new things and I hope I could be able to develop my design and communication skill after this.Observation
Working in a group was fun and I liked to interact with other people and brainstorm with them. It was easier for me to work in a group because I couldn't be able to do all the task by myself. Moreover, each of us have different skills, thus it was important to make a list of what each one of us should do. I noticed that I was a little bit bossy during this group project, but I've always tried to control myself and not pushing my groupmate too hard and make them annoyed. However, my group did not encounter any trouble or drama about that problem. Turns out, it is important to have someone making sure about all the deadlines and progression so the group could keep their work on track.
Findings
I found that good communication was really important while working as a group. We need to respect each other's working style and also respect their time. Because most of us were having different schedules, we need to be patient and understanding. Moroever, receiving feedback was also important, because improvement was crucial while doing our project. Furthermore, all of the findings that I found should be able to teach me for the future ahead while working with other people especially people we don't really know well.
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