ENTERTAINMENT DESIGN - WEEK 1
08/01/2019 | Week 1
Ashila Putri Sandi
0332938
Entertainment Design
Introduction to The Module
LECTURE 1
8/1/2019
Life after Death by Powerpoint 2010 by Don McMillan
On the first lecture, we were told about do’s and don’ts while presenting/doing a power point by watching a stand comedy video by Don McMillan. The video was very entertaining but at the same time, it delivered the message.
There are 7 tips to create visual presentations. First, there should be no paragraphs. Your text must be at least one sentence then you are the one who needs to explain to the audience while your text is just a keyword to remind you about the topic. Second, images are crucial when it comes to designing a presentation because you need to show ideas, not slides. Make sure that the audience is paying attention to your presentation and you need to make it interesting and visually appealing. You can add your own pictures, buy stock photos or use creative commons. Third, typography matters. Sometimes, we need to put more effort while designing our presentation. Giving a little attention to the typography aspect of your presentation will make a difference. From the video, it says that do not use the default type. Try to explore more, learn about typography, respect the audience. Forth, symbols are magic. We can use symbols to replace words, sometimes it speaks for itself and it can be more interesting for the audience. Fifth, information is beautiful. If you have plenty of information and data, or even a table or diagrams, try to make your own style and make it interesting. Sixth, keep the structure visible and lastly seventh, make it your way. Look through some references to get inspired.
Matte Painting
History of Matte Painting
After showing the power point video, Mr. Mike showed us a video about a matte painting titled " Hollywood's History of Faking It - The Evolution of Green Screen Compositing" by Filmmaker IQ. Matte paintings are one of the original VFX techniques used in filmmaking. Originally used in photography, matte paintings have evolved from painted glass panels to entire 3D digital worlds.
A matte painting is often a painted glass pane that is used to show a landscape or large set piece. Matte paintings are either filmed on set, where they are framed to look like a physical set piece, or they are combined with live footage in post-production. Georges Melies used the matte painting technique in his films. One of the films that used matte is from Four Heads are Better than One (1898). Traditionally made by using a glass pane painted black to create matte (that kept light from reaching the camera). In 1907, Norman Dawn, an American film director developed a technique of joining photograph and painting together to enhance the environment shot by the camera.
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| Fig 1.1 Matte Painting by Bryon Crabe |
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| Fig 1.2 Matte Painting Process by Norman Dawn |
Travelling Matte
The problem with matte is the camera had to stay perfectly still and no action could cross the matte line or it would destroy the illusion. Then, in 1918 a process of placing actors in front of a black screen was introduced by Frank Williams and known as "The William Process". This technique was demonstrated in F. W. Murnau's 1927 film titled 'Sunrise'.
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| Fig 1.3 Thumbnails from The Movie 'Sunrise' with Travelling Matte Shot |
The black backing method was used successfully by many movies. However, there were some problems with the black screen. Thus, the blue screen system was invented afterward by playing with blue and yellow light. This method was first used in the movie King Kong (1933). Furthermore, there were more experiments conducted. Although there were still some problems and obstacles, Petro Vlahos discovered a way to fix the blue screen system that required 12 film elements.
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| Fig 1.4 King Kong (1933) |
Digital Matte Painting
The third video that was shown to us on that session was the "CGI VFX Breakdowns: "Game of Thrones by Pixomondo. I was really amazed while watching the breakdowns video. I could not imagine how complex it was to produce that TV series. I know that today's technology is super advanced and sophisticated, but still, there must be a lot of work and energy to produce that kind of movie especially the special effect.
From the video, I noticed that technology development has affected the film making process, one of them was matte painting technique. In the late 90s, the blue screen was replaced by the green screen which is what people nowadays normally use. The reasons were because of the green screen required less light, brighter in electronics, worked well in outdoor settings and also less common in costumes. Moreover, matte paintings were also no longer trapped in 2D but 3D sets and backgrounds were created digitally.
From this lecture, I also took some notes about terms in matte paintings which take part as the principles of concept art such as photobashing, golden ration, the rule of thirds.
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| Fig 1.5 Photobashing Process in Photoshop |
Photobashing is a technique where artists merge, combine, or blend photographs or 3D assets together while painting and compositing them into one finished piece. This is used by concept artist to speed up their workflow and achieve a realistic style.
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| Fig 1.6 Example of Rule of Thirds |
Rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs.
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| Fig 1.7 Example of Golden Ratio in Digital Concept Art |
Golden Ratio is a term used to describe how elements within a piece of art can be placed in the most aesthetically pleasing way.
Key Art
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| Fig 2.1 Marvel Avengers Key Art for Promotional Ads |
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| Fig 2.2 Key Art for Poster |
Moreover, Mr. Mike also gave us an example of the Marvel Avengers key art and the style guide. The style guide is used to explain how to use the plate and there are a lot of variations. There are logo aspects and the rules of using it, vectors, typography, a size comparison chart of each character, situational art (how to crop and place), character art, background art, promotional templates, do's and don'ts, even the trivia Q and A. It showed that there were a lot of aspects that needed to be considered when we work for an advertising agency who has a big client. Furthermore, as a designer, we have to be aware of those things.
LECTURE 2
10/1/2019
Intellectual Property
Intellectual property is a category of property that includes intangible creations of the human intellect. It encompasses two types of rights; industrial property rights (trademarks, patents, designations of origin, industrial designs and models) and copyright (Wikipedia.org).
Trademark protects brands. It can also protect the design, color, or even sound. Usually known as the
™ TRADE MARK SIGN.
Copyright protects works' authorship. It can protect the whole life of the creator/author and plus 70 years after the death. For example books, pictures, movies, dissertation, and so on. Something that has copyright can't be performed, copied, or rented without permission.
There are two kinds of patents, they are utility patents and design patents. This protects us from others that want to make, use, offer, sale and import. Usually for something that is new or inventive and it can protect until 20 years.
Industrial Design Rights is an intellectual property right that protects the visual design of objects that are not purely utilitarian. We need to register after 3 years
To claim that we own something when somebody uses it and make money of it, email our own work to yourself. ( Tips from Mr. Mike)
Fair Use is any copying of copyrighted material done for a limited and "transformative" purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without permission from the copyright owner.
- Check who owns it
- Give credits
- Get permission
- Use it responsibly
- Buy it
Licensing is an arrangement whereby a licensor grants the right to intangible property to another entity for a specified period, and in return, the licensor receives a royalty fee from the licensee. OEM is shortened for Original Equipment Manufacture. Most of the OEMs are located in China. The production in China is cheaper in manufacture rather in a country that is more developed. Moreover, their labor is also cheap compared to other countries because they are high in population. However, this is also the reason how China can replicate developed and famous technology. They can duplicate the design and manufacture without getting a lawsuit because most of the product created didn't have a patent. It shows that although they couldn't use the exact name of the brand, they can imitate the design. That is also why China's products are very cheap but high in quality.
Merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Usually, they sell branded products used to promote a movie, pop group, theme park and so on or linked to a fictional character. In addition, companies often sell a lot of merchandise before and after the movie came out aiming that they can gain more profit from it and also cover the production money. That is why we always encounter a lot of hype before and after a movie, music group, games, etc. came out.
After discussing licensing and merchandising, Mr. Mike also told us about trans media. Trans media is usually where you can franchise a story and remake it in any form (usually a movie). For example Spiderman, there are more than five movies about spiderman with four different kinds of story and production. Shockingly those movies always created hype before and after the launched it, and people still loved it and wanted to watch it in the cinema. They sell the same story which is intellectual property in different versions and apparently they gained a lot of money from it.
Merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Usually, they sell branded products used to promote a movie, pop group, theme park and so on or linked to a fictional character. In addition, companies often sell a lot of merchandise before and after the movie came out aiming that they can gain more profit from it and also cover the production money. That is why we always encounter a lot of hype before and after a movie, music group, games, etc. came out.
After discussing licensing and merchandising, Mr. Mike also told us about trans media. Trans media is usually where you can franchise a story and remake it in any form (usually a movie). For example Spiderman, there are more than five movies about spiderman with four different kinds of story and production. Shockingly those movies always created hype before and after the launched it, and people still loved it and wanted to watch it in the cinema. They sell the same story which is intellectual property in different versions and apparently they gained a lot of money from it.
Blog Question: Music Industry
I feel bad to know from the video 'How The Music Industry Works' that most of the artists didn't get their payment because of their record label who manipulated the,. From the video, it shows that many record labels manipulate their artists to earn money. They're exploiting their artists who don't have any education about the law and all things regarded to the contract. Knowing music does not mean we know the music business. There are practicalities, financial, and otherwise, in the music business that are simply not apparent.
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| Fig 3.1 How Music Industry Works accessed from http://musicandsuccess.com/musicindustry/ |
On the other hand, there are plenty of artists who are not really looking for money, instead, they are doing what they're passionate about and want other people to respect their work. Usually known as an independent artist, they tend to get an audience from a free platform such as Youtube or SoundCloud where you can upload your work for free.
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| Fig 3.2 Soundcloud Platform accessed from http://musicandsuccess.com/musicindustry/ |
I used to download music for free and move it to iTunes, or I would buy a CD and then share the files with my friends. I was not aware of that and I felt bad. Nowadays, with the platform such as Apple Music and Spotify, we can actually make a subscription then listen or stream to any kind of music, podcast, or even music video legally. That is because of the revolution of the music industry and the development of the technology. The entertainment world is rising and help a lot of musicians and artists around the globe to actually make their music and get their money from it.
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| Fig 3.3 iTunes Back Then |
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| Fig 3.4 Spotify |
In my opinion, I think the music industry nowadays is developing and it allows the younger generation to explore their passion. There are a lot of platforms that artists and musicians can use to publish their work and share it online. However, the music business is tough and we need to understand all the rules, and of course the laws. In addition, from my experience music is not always about money and maybe some people just want to do what they like and passionate about. I can say this because I have a lot of friends who are an independent artist in back in my home town.
ASSIGNMENT 1
Assignment 1 - Event Poster
The Brief
The Brief
Produce an Event Poster for a fictional Movie, Video Game or Music Concert. Strive to produce the most creative and innovative poster that engages and interactive. Do consider 3D pop-up designs, augmented reality, scan art etc
Duration of Assignment
2 Weeks
DEADLINE
Week 2
Description and Requirements
Produce an A3 size print for an Event Poster.
The event should be a fictional (non-existing) and should be an original Intellectual Property. A detailed proposal for the event poster should include the event type, the purpose, the uniqueness, target audience, date, time and venue, and the visual concept. The design technique and method could be based on photography key art or it could be a combination of photography and digital graphic imagery. All design development must be supported by in-depth research and informed rationalization.
You are expected to be as original as possible in your design and idea conceptualization.
Submission
Please submit your digital artwork in .jpg format, uploaded to a provided submission link together with the colored A3 printed version in CYMK 300dpi resolution. A design journal in .pdf format should also be submitted via upload to support the work.
PROGRESS
On this week I just told Mr. Mike what I wanted to do. I told him I wanted to do Music Concert of young female artist aged aroung 17 years old. I also told him that the artist that I was inspired of was Billie Eilish and the chosen music genre was alternative pop. However, for the concept, I was confused and couldn't be able to decide on that day. Thus, Mr. Mike asked me to email him the progression on the next session also with the moodboard and references.
REFERENCES
Reference List
CGI VFX Breakdowns: "Game of Thrones" by Pixomondo. (2012). Retrieved from https://youtu.be/i4GkA6rIPDc
Hollywood's History of Faking It | The Evolution of Greenscreen Compositing. (2013). Retrieved from https://youtu.be/H8aoUXjSfsI
McMillan, D. (2010). Life After Death by Powerpoint (Corporate Comedy Video). Retrieved from https://youtu.be/KbSPPFYxx3o
Sunrise: A Song of Two Humans - Friedrich Murnau (1927) Kiss against society - Memorias del Cine. (2017). Retrieved from https://youtu.be/ZwxJh_og7BI
McMillan, D. (2010). Life After Death by Powerpoint (Corporate Comedy Video). Retrieved from https://youtu.be/KbSPPFYxx3o
Sunrise: A Song of Two Humans - Friedrich Murnau (1927) Kiss against society - Memorias del Cine. (2017). Retrieved from https://youtu.be/ZwxJh_og7BI
Picture Credits
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