BRANDING STRATEGY - PROJECT 2A

Ashila Putri Sandi (0332938)
Branding Strategies
Project 2A: Ideation

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INSTRUCTIONS

Project 2A: 15%

The Brief

Ideation

Duration of Assignment

Week 1 – 6 (5 weeks)

Deadline

Week 6

Description

Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes.

Ideation will help you:

• Ask the right questions.
• Get obvious solutions out of your head.
• Uncover unexpected areas of innovation.
• Create volume and variety in your innovation options.

You are required to collect 100 iconic symbols/visuals. It can be made up of places, people, objects and scenes that represent the cause/campaign/event. It has to be unique and portrays the subject in every context.

Think more, Google less.

Requirements / Submission

100 iconic symbols/visuals of places, people, objects and scenes accompanied by a short description for each of the selected symbols/visuals.

Visual collage in A4 (the more the merrier).

Objective

To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which matches a brand’s strength and strategy

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PROJECT 2A

Iconic Symbols/Visuals

A4 Collage

Fig 1.1 Collage of Icons and Symbols

FEEDBACK

Week 2

Try to search for something relating with a smile, something iconic and symbolize it. Complete the rest 20 icons. Keep looking and exploring possible ideas.

Week 3

Nice focus on your second group of icons concentrating on types of smile. Good job on your current selection. Can’t wait to see what you come up with next!

Week 4
Keep exploring for your ideas.

Week 5
For the last 20 visuals, consider the brand's message and idea, compile them and make the collage.

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REFLECTION

Experience

This project was not as easy as it looks. Compiling 100 icons/symbols was hard for me especially looking at my topic. I needed to think wider and considered about the relation or connection of the icon/symbol to my campaign. Exploring possible ideas that could inspire me throughout the progression of the ongoing project was quite challenging. Moreover, I gained a lot of new knowledge and information from this project whether it's connected to the topic of my campaign or just a basic knowledge.

Observation

I observed that discussing with my friends helped me to come up with new ideas. Furthermore, sometimes I needed to expand my ideas and not concentrating on one subject/idea only.

Findings

From this project, I learned to think wider and expand my thinking out of the box. Sometimes, the best idea came from something absolutely have no relation to the topic. Moreover, sometimes by asking people their opinion could help us to explore more about the subject matter.