Branding Corporate Identity Project 3 : Positioning (Naming, Big Idea, Tone & Manner)

Ashila Putri Sandi [0332938]

Branding Corporate Identity

Project 3 - Positioning

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INSTRUCTION

 

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PRESENTATION SLIDES

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FEEDBACK 

Week 4
Ms Lilian told me to divide my visuals into smaller detail parts. For example, photography references, stationary references, etc. Moreover, I needed to discuss more about the brand ideals and identity. In this week, I was too focused on the visual aspects.

Week 5
In this week, Ms Lilian told me to add the chosen typography and colour scheme that I was going to use. Also, change the "meaning" behind the brand name into "brand story".

Week 6
This week was submission and presentation week. From the presentation, I got several feedbacks; I did pretty well on the beginning of the presentation, however, I got nervous and there were too much going on with the mood board that I presented. I had too many references and was not sure enough about the direction of the mood board.

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REFLECTION

Experience
During this project, I learned new things about branding and a little bit about marketing. When making this project I found it quite hard to decide which design and mood should I choose because I wanted all aspect to be combined into one. Although I already thought about what my brand is going to be seen like, while making this project I was afraid I couldn't be able to execute it well. But overall, I think my brand positioning is quite clear.

Observation
From this project, I observed that every aspects that have been thought through this project came together and built a distinct brand identity. From all the references that I chose, they all had similar design and colour scheme. Thus, the consistency was what formed strengthness of the brand identity.

Findings
From this project, I learned that brand positioning is really important especially when we want to comunicate to our targeted audience about our brand, and what kind of image we want to convey to them. Having a clear direction is really important and it will take some time to consider about all aspect especially as a graphic student, we need to know the meaning of our design. Becuase, without a strong direction and concept there would be no unity in the brand ideals/image.

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