Branding Corporate Identity - Project 2 : Logo Sketches

Ashila Putri Sandi [0332938]

Branding Corporate Identity

Project 2 - Logo Sketches

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INSTRUCTION

Favourite Logo Sketches

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FEEDBACK

Week 2
Ms Lilian said that it was good and fine for me to explore while sketching, but she told me that I had this two or three ideas that could be combined together. Moreover, Ms Lilian said my direction was to make a round-shaped kind of logo.

Week 3
I was focused too much on exploring the idea. Thus, I forgot to focus on combining two elements into one and kept exploring a new possible idea for my logo.

Week 4
Ms Lilian told me to combine 2 elements in many different ways and see the possibilities through it. 

Week 5
After combining the chosen elements, Ms Lilian told me to focus on certain style and direction for my logo and keep doing the 20 sketches for the last week of project 2

Week 6
Ms Lilian told me that there were 2 possibilities on my idea sketches. So, Ms Lilian told me to digitized 2 possible ideas and choose the one suits best.

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REFLECTION

Experience
Sketching is not a hard thing to do. The hard part is, what to sketch and the idea of it. In this project, I was forced to come up with 20 sketches each week. I managed to give my self to do 5 sketches per day or 10 sketches per day. At first, it was so hard to come up with an idea, but once I started doing it, the ideas 

Observation
I observed from this project that while sketching we will sometimes be stuck and have no idea what to sketch. By keep exploring and pouring all of our ideas, we could come up with something different and fresh. We wouldn't know which idea could work best, so it is important to combine some ideas into one and see how it works. 

Findings
From this project, I learned that we have to explore our creativity while sketching, and do not be afraid to make mistakes. Because we would never know which idea is the best and suits the brand. Moreover, as a designer, we need to know about the design process which helps us to think clearly and organized. Every process is worth to be considered and we must learn from our mistakes, and it is also important to listen from other's opinion and suggestion to improve our design thinking and be inspired by others.

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