Branding Corporate Identity - Project 1A : Presentation
Ashila Putri Sandi [0332938]
Branding Corporate Identity
Project 1A - Presentation
PRESENTATION
After receiving the first lecture by Ms. Lilian about a brief for branding, we were told to do a research and case study for our first project. We had to describe and define what is brand, branding, and brand identity. Also we had to present our chosen case study at first I chose Glossier, but I change it to Nike because I thought we had to do a well-established brand.
research
FEEDBACK
My feedback was I did pretty well for the slide and I did enough research. However, in terms of my case study which was Nike - in this case a very big company/ brand, I could have shown more advertisement that has been done by Nike, and also I should have done research about how well the company brand their brand (Nike), because there are a lot of comfortable shoes and sportswear which also better and more comfortable than Nike, but somehow because of their branding and how they make a trend based on their product could make the brand more stand out and popular among consumers.
REFLECTION
Experience :
The instruction of this project is very clear. Firstly, I have done all my research to this one brand then I just realized that it had to be a well-established brand for us to do the case study.Thus, I changed my case study the before the presentation and I wasn't that prepare. However, this project was quite interesting and gave me new knowledge through particular brands.
Observation :
I did plenty of research, but I was confused which part should I discuss. I also didn't put a lot of visual aspects which is very important. In addition, for the presentation I wasn't feel really well so I think I could have done a better presentation and push my self to gain more information and control the audience while presenting.
Findings :
From this project I learned that, we need to be able to control our audience while presenting. Also, as a designer we need to pay attention about our slide's appearance and how we present it. Any to chosen topic would be interesting if we -- as a designer could deliver the message or the material in a attractive way.
Experience :
The instruction of this project is very clear. Firstly, I have done all my research to this one brand then I just realized that it had to be a well-established brand for us to do the case study.Thus, I changed my case study the before the presentation and I wasn't that prepare. However, this project was quite interesting and gave me new knowledge through particular brands.
Observation :
I did plenty of research, but I was confused which part should I discuss. I also didn't put a lot of visual aspects which is very important. In addition, for the presentation I wasn't feel really well so I think I could have done a better presentation and push my self to gain more information and control the audience while presenting.
Findings :
From this project I learned that, we need to be able to control our audience while presenting. Also, as a designer we need to pay attention about our slide's appearance and how we present it. Any to chosen topic would be interesting if we -- as a designer could deliver the message or the material in a attractive way.
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