06/05/19 - 27/05/19 (Week 6 - Week 9) Ashila Putri Sandi (0332938) Packaging and Merchandising Design Project 2 - Traditional Toy Packaging LECTURE NOTES 29/05/19 ( Week 10) Packaging and Branding From the presentation from group 7, they were presenting about packaging and branding and how are they connected to each other. Branding is also known as brand identity is the visible/tangible elements of a brand. It could be the color, design, logo, meterials, typography, and so on. From the presentation I took some notes about how is packaging involved in branding. 1. With branding, the packaging makes the product recognizable. 2. It represents the brand ideals 3. The brand can acquire more visibility and coverage Moreover, I learned something new from this presentation. It was about branded house and house of brands. Branded house is the most common strategy and keeps the main brand name attached to every sub-brand. Usually it builds a very strong brand w